About Michelle Montgomery

As our Marketing Specialist, Michelle supports our clients by coordinating all aspects of their digital strategy and client experience funnels, with the goal of getting adventure company owners out from behind their desks. Her love for working with adventure brands developed alongside her love of scuba diving, sailing, and kayaking from her island home in the Florida Keys.

How to Leverage Videos & Live Streams for Your Adventure Brand

By |2020-05-29T22:41:42+00:00May 29th, 2020|

Videos & Live Streams Inspire Social Connection  Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]

Effective Reopening Communications – Inspire Confidence & Competence

By |2020-05-16T13:50:54+00:00May 15th, 2020|

Tips to Support Your Reopening Communications As places begin modified reopenings across the world,  effective and timely communication is more critical than ever to reassure travelers. You want to give them the confidence to begin planning their next adventure with you. Use our handy acronym #HACK (Helpful, Authentic, Clear, Kind) in crafting and marketing [...]

Instagram Best Practices Toolkit for Adventure Brands

By |2020-05-01T23:10:10+00:00May 1st, 2020|

How to Unlock the Power of Instagram When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism... what communicates the thrill of the experience better than stunning photos, immersive videos, and insightful content? Luckily Instagram offers the perfect social media platform to support that kind of marketing effort. [...]

Proactive Marketing Content: How to Strengthen Your Brand Now

By |2020-04-11T16:05:47+00:00April 3rd, 2020|

Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]

The Customer Experience Journey – How to Improve it for Adventure Brands

By |2020-04-10T21:08:11+00:00April 3rd, 2020|

How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook.  Knowing who to [...]

8 Tips for Effective Brand Messaging During COVID-19

By |2020-04-21T15:20:54+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Holiday Marketing Advent Calendar for Adventure Brands

By |2020-04-10T21:10:02+00:00November 29th, 2019|

As a child, I lived for the moment when I got to rip open the small cardboard door and stuff that single piece of chocolate—my daily wages—into my mouth. I loved advent calendars. Every year, I got to pick out the one I wanted—and it was always the one with the most cartoon animals [...]

3 Key Approaches to Personalized Email Marketing (And How It Supports the Customer Journey)

By |2019-08-28T13:04:47+00:00March 21st, 2019|

Once upon a time, email was one-size-fits-all. You had your adventure brand's email list, and you emailed them... a "cast and blast" kind of situation. No matter where they were in their customer journey with you, they got the same message. But these days, we have technology on our side and the ability [...]

5 Ways Automated Follow-Ups Help Your Adventure Biz Growth

By |2020-03-14T21:35:39+00:00February 15th, 2019|

With the online world being as hyper-responsive as it is, travelers have a certain level of expectation when it comes to the overall ease of booking their lodging and activities. A few clicks and boom—they're ready to go! As an adventure brand, you've most likely taken this to heart with creating an easy [...]

Ride Your Holiday Campaign Momentum Into 2019

By |2020-03-14T21:33:42+00:00January 17th, 2019|

Ride Your Holiday Campaign Momentum Into 2019 Congratulations! You've survived the holiday season and have made it into the new year.  Maybe you're right in the middle of your busiest winter season now, or maybe this is your off-season and you're spending some time working on your business rather than in it. Either [...]