Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences. These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]
Benefits of Partnering with Non-Profit Organizations: Why It's Good for your Business Even though this 2020 season has been tremendously difficult in many respects, partnering with non-profit organizations can be a terrific opportunity to bring attention to positive and helpful actions taking place within your community—while also uplifting your staff and customers. Here are [...]
How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation are looking for fun things to do to replace cancelled summer and sports camps. Affluent travelers who enjoy [...]
Videos & Live Streams Inspire Social Connection Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]
Tips to Support Your Reopening Communications As places begin modified reopenings across the world, effective and timely communication is more critical than ever to reassure travelers. You want to give them the confidence to begin planning their next adventure with you. Use our handy acronym #HACK (Helpful, Authentic, Clear, Kind) in crafting and marketing [...]
How to Unlock the Power of Instagram When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism... what communicates the thrill of the experience better than stunning photos, immersive videos, and insightful content? Luckily Instagram offers the perfect social media platform to support that kind of marketing effort. [...]
Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]
How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook. Knowing who to [...]
Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately. [...]
As a child, I lived for the moment when I got to rip open the small cardboard door and stuff that single piece of chocolate—my daily wages—into my mouth. I loved advent calendars. Every year, I got to pick out the one I wanted—and it was always the one with the most cartoon animals [...]
