About Michelle Montgomery

As our Marketing Specialist, Michelle supports our clients by coordinating all aspects of their digital strategy and client experience funnels, with the goal of getting adventure company owners out from behind their desks. Her love for working with adventure brands developed alongside her love of scuba diving, sailing, and kayaking from her island home in the Florida Keys.

Strategic Tips to Jumpstart Fall & 2021 Marketing

By |2020-07-24T21:02:05+00:00July 23rd, 2020|

Position Now for 2021 Pre-Bookings And Capitalize on Your Fall 2020 Local Season Adventure tourism brands that can operate domestically are seeing strong local bookings and some entirely new customer audiences.  These brands are carefully navigating the stressful landscape of changing state protocols and limits on operational capacities. Meanwhile, many adventure tourism brands—especially those [...]

How Partnering with Non-Profit Organizations Is Good for Your Business

By |2020-07-10T20:26:34+00:00July 10th, 2020|

Benefits of Partnering with Non-Profit Organizations: Why It's Good for your Business Even though this 2020 season has been tremendously difficult in many respects, partnering with non-profit organizations can be a terrific opportunity to bring attention to positive and helpful actions taking place within your community—while also uplifting your staff and customers. Here are [...]

How to Pivot Your Adventure Brand’s Messaging and Targeting to Local Tourism

By |2020-06-26T22:25:57+00:00June 26th, 2020|

How to Pivot Your Adventure Brand's Messaging & Targeting to Local Tourism Reopening: Geo-Targeting & First-Time Customers Americans are getting outdoors in greater numbers than ever before. Families that have hardly ventured out for outdoor recreation are looking for fun things to do to replace cancelled summer and sports camps. Affluent travelers who enjoy [...]

How to Leverage Videos & Live Streams for Your Adventure Brand

By |2020-05-29T22:41:42+00:00May 29th, 2020|

Videos & Live Streams Inspire Social Connection  Adventure brands across the world were thrust in a unique position three short months ago. With travel suddenly suspended by COVID-19, there's been a collective shift towards service over sales, along with a strong uptick in inspired brand messaging. Platforms like Facebook and Instagram are now being [...]

Effective Reopening Communications – Inspire Confidence & Competence

By |2020-05-16T13:50:54+00:00May 15th, 2020|

Tips to Support Your Reopening Communications As places begin modified reopenings across the world,  effective and timely communication is more critical than ever to reassure travelers. You want to give them the confidence to begin planning their next adventure with you. Use our handy acronym #HACK (Helpful, Authentic, Clear, Kind) in crafting and marketing [...]

Instagram Best Practices Toolkit for Adventure Brands

By |2020-05-01T23:10:10+00:00May 1st, 2020|

How to Unlock the Power of Instagram When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism... what communicates the thrill of the experience better than stunning photos, immersive videos, and insightful content? Luckily Instagram offers the perfect social media platform to support that kind of marketing effort. [...]

Proactive Marketing Content: How to Strengthen Your Brand Now

By |2020-08-31T19:09:46+00:00April 3rd, 2020|

Pivot & Focus on Proactive Marketing Content Strengthen Your Adventure Brand Now, During COVID-19 In recent weeks, we’ve shared resources on how to best support your customers, staff and business, tips for cancellations and refunds, and effective adventure brand messaging during this unprecedented COVID-19 disruption. Now let’s consider: How can we make the best [...]

The Customer Experience Journey – How to Improve it for Adventure Brands

By |2020-04-10T21:08:11+00:00April 3rd, 2020|

How Strong is Your Brand's Customer Experience Journey? When planning any successful marketing effort, there are two key questions you need to start with: Who is your adventure prospect/customer? There are nearly an infinite variety of interests, demographics, and behaviors you can target through paid social media advertising like Facebook.  Knowing who to [...]

8 Tips for Effective Brand Messaging During COVID-19

By |2020-04-21T15:20:54+00:00March 27th, 2020|

Fast Moving, Constant Change, Uncertainty We wish this was describing a first descent river trip in a canyon no-one has ever seen before - but it's today's "current normal" description of both life and running a tourism-based company, thanks to COVID-19. Messaging and marketing efforts have to recognize this new reality and pivot immediately.  [...]

Holiday Marketing Advent Calendar for Adventure Brands

By |2020-04-10T21:10:02+00:00November 29th, 2019|

As a child, I lived for the moment when I got to rip open the small cardboard door and stuff that single piece of chocolate—my daily wages—into my mouth. I loved advent calendars. Every year, I got to pick out the one I wanted—and it was always the one with the most cartoon animals [...]

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