About Lucinda Sutton

Lucinda is a graduate of Appalachian State University with a degree in Public Relations and Entrepreneurship. Lucinda has served her time in different roles and careers throughout her professional life, each an opportunity to learn and network. Living in the mountains of Western North Carolina, she has been accustomed to the outdoor world. Enjoying all types of outdoor adventure such as backpacking and snowboarding, has led her to find a profession that aligns with her ethos and life objectives. Through her past professions, she has found a love for social media and content creation. She enjoys sharing the rewarding feeling of working for companies that put the environment and sustainability first. When she is not working, you can find her backpacking, at a show or festival, and enjoying quality time with friends.

Instagram Reels – What Your Adventure Brand Needs to Know

By |2021-11-24T20:05:39+00:00November 24th, 2021|

Everything You Need to Know About Instagram Reels Are you leveraging Instagram's new Reels functionality?  This post dives into everything you need to know about Instagram Reels to be able to effectively use this element of the Instagram social media powerhouse channel.  Wondering how Instagram Reels compares to TikTok? Check out our earlier post [...]

How to Use Pinterest for Adventure Brands

By |2021-06-11T16:53:42+00:00June 10th, 2021|

Use Pinterest to Expand the Reach of Your Adventure Brand When it comes to adventure brands, outdoor brands, and brands that rely on travel and tourism… what communicates the magic of the experience better than stunning photos, immersive videos, and insightful content? Luckily Pinterest offers the perfect social media platform to support that kind [...]

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