About Keith Burtis

Keith is our Marketing Strategist. He specializes in strategy, integrated media, analytics and social media. Keith thinks a lot about the positive impact business can have on the environment around us. His passions include family, cycling, fly fishing, camping and anything outdoors!

Turn Dead Links and Expired Offers into Profits

By |2019-01-08T17:16:16+00:00January 8th, 2019|

Turn Dead Links and Expired Offers into Profits What happens to retired campaign offers? That's the question we are going to answer today and by the end of this article you'll be turning your out of date campaign offers into newfound profits. So, during this holiday season, many outdoor adventure companies have made one-time [...]

Five Key Steps to Successfully Identifying Your Adventure Prospects

By |2018-10-19T12:15:32+00:00October 12th, 2018|

You've heard the phrase, “We need results yesterday!”—maybe a boss uttered those words, or maybe you've said them yourself.  But you must have also heard that success is when preparation meets opportunity, right? It's a great saying and too often overlooked in the business world... I’m here to tell you that the latter, [...]

Visual Content Tips for Outdoor Brands

By |2018-09-11T21:44:41+00:00August 11th, 2018|

Ever hear the phrase that people eat with their eyes? It’s true. However, this is not just true with food—it’s true with almost any selection we make. From store shelves to products on the internet, to trips we take to far away places... visual presentation plays a huge role in whether prospects choose your [...]

Start Building a FREE Marketing Swipe or Inspiration File Using Facebook!

By |2018-09-11T21:44:41+00:00March 17th, 2017|

Have you ever heard of a marketing swipe file? If so, awesome… if not, great. For this Facebook Friday post I’m going to teach you how to develop an amazing marketing and creative resource that you can go to for inspiration at any time using free tools given to you by Facebook! First. What [...]

You’re Missing the Boat with Facebook Video

By |2018-09-11T21:44:42+00:00March 3rd, 2017|

In this week's Facebook Friday post we're going to go over video marketing and why many, if not most outdoor and adventure travel brands are missing the boat with video on Facebook! First: Global Metrics Mean Nothing to You! As a technology professional and educator, it's really easy for me to start this article [...]

The Dichotomy; Understanding Paid vs. Organic Content

By |2018-09-11T21:44:42+00:00February 17th, 2017|

Facebook is a dichotomy. Over the past two years, they have mostly closed the door on a brand’s ability to organically reach their audiences in any real meaningful way. There is no real hack, workaround or trick you can play on them to regain the organic traffic you may have received by organically nurturing [...]

Removing Related Videos Embedded from YouTube

By |2018-09-11T21:44:42+00:00March 17th, 2016|

Today, I'm going to share a little-known secret to getting the related video selections removed from videos you upload to YouTube and then embed on your blog or website. In the adventure travel and tourism space (as well as many others), YouTube is a great tool to help demonstrate activities and share real, authentic experiences [...]